I think many of us agree that life is a balancing act. Dr. Seuss may have said it best when he wrote, “step with care and great tact and remember that life’s a great balancing act.” Many of my closest friends are successful businesswomen, with great jobs and beautiful families…but little time for themselves. A new phrase we’ve seen on the internet, “mompreneurs”, inspired me to reflect on the two women that have built Cork Tree Creative, Inc. and made it the marketing and public relations power house that it is today.
So, why start a business and add to the balancing act? A recent study by care.com stated that thirty-eight percent of moms working full time and twenty-five percent working part time said it’s “very difficult” to balance a career and family. Laura Reed, owner and public relations director of Cork Tree Creative, said starting a business is much different than working for someone else. “There’s still stress involved because you want to succeed and grow your company, but Jan and I know everything we do benefits our company directly, and clients we’ve chosen to work with and the team we’ve created helps to make our days very rewarding.”
Growing a business isn’t easy, but it does offer flexibility that working for someone else can’t provide. Flexible schedules make it easier to attend school activities for their kids or take off for a sick day. Some days can be a traditional “9-5 work day”, while other days seem to never end. Reed said, “it’s not unusual to be working on a proposal at 10 o’clock at night because the day was filled with new business activities and meetings. The good news is, if my daughter needs me to be there for her, whether it’s 6:00 p.m. or right after school, I’m there. I love that I can set my own schedule.”
There’s also a benefit to being a mompreneur as children get older. Jan Carpenter, owner and creative director of Cork Tree Creative, has older children that have seen her work-life balance their entire lives. “Now that my children are in college, they have a more profound level of respect for everything I’ve accomplished, and feel they too can have it all. It’s especially important that my daughter sees that you can be a good mom while also achieving success outside of the home and earn financial independence.”
It’s refreshing to see two women place so much emphasis on family and “having it all”, while also succeeding at their own business. There’s a quote that sums up what makes Cork Tree Creative so special, “Success is not the key to happiness, happiness is the key to success.” Reed and Carpenter love what they do, and it comes across in their work, their interactions with clients, and the staff that works with them.
Cork Tree Creative is a company that is truly invested in the success of their employees as well as their clients, creating a successful working environment that is also a happy one. Want to learn more about taking your marketing to the next step? Contact Cork Tree Creative, Inc. at (618) 656-7333 or find them online at www.corktreecreative.com.