What Can a Website Developer Do For Your Business?

In this day and age of technology, most companies understand the extreme importance of having an online presence. If you’re still not on board, there’s solid reasons why you NEED to be online. Your website should be created and/or maintained by experts who are well-versed in web design. A marketing agency can provide you with a website that can be the driving force behind your business. 

Create a Positive User Experience 

As a consumer, doesn’t it frustrate you when you visit a website and can’t maneuver around it? It’s wearisome and will most likely cause you to leave. On the flipside, if you sell a product or service online, it better take visitors mere seconds to find what they want to purchase or they will leave too. Therefore, creating a website with simple messaging that includes easy-to-navigate pages is essential. If you were a storefront bookstore, you wouldn’t hide your best selling books from passersby. Would you?

Optimize Your Site for Search Engines  

Not only should your website be easy to navigate, the copy should be written clearly for search engines. Your website should contain relevant keywords that represent your business. Then, customers can easily find you when searching for your product or services. They make sure the words and phrases being used within the content of each and every section of a company’s website is tailored for users and SEO (search engine optimization). Other tools, like blogging, videos, and social media can help your website take a prominent place at the top of search pages. Experienced web designers keep current on the ever-changing trends so depending on the client’s needs, there’s always a way to make websites unique (a reflection of the business owner’s personality) and ultimately profitable. 

Want to learn more? If your website is over three years old, it’s probably time to give us a call and we’ll gladly answer any questions you may have about how search engines and consumers just keep getting smarter. Edwardsville-based Cork Tree Creative would be happy to customize a website just for you! Call us at 618-656-7333.