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Instagram: The Telegram Service of Today

September 17, 2015

What to Know About Instagram

In the mid-nineteenth century, if your rich uncle that lived on a different coast died, you didn’t learn about the event through Facebook. Most likely, you found out you hit the jackpot via telegram - a message sent by telegraph and then delivered in written or printed form. With a telegram, people could communicate with each other from greater distances. They could also receive news faster than ever before. At the time, I'm sure working as a telegraph operator would have been an exciting job. They would get to hear all the latest gossip and information first-hand before everyone else. At Cork Tree Creative, our team of internet marketers like to think of ourselves as modern telegraph operators. Similarly, we work to share news almost as fast as it’s made for our clients by using social media platforms, like Instagram. Yep that’s right: the “telegram” services of today.

The Pros of Using Instagram

So, why use Instagram for your business if you are already using Facebook, LinkedIn, and Twitter? With Instagram, you have the ability to share your messages almost instantaneously using:

  • Short videos
  • Beautiful photography
  • Twitter hashtages

Instagram is also part of the Facebook network. As a result, you can easily post or “cross market” your content over both outlets. This makes Instagram a great complement to your promotional activities.

Another benefit is that advertisers of all sizes can now run advertising campaigns on Instagram. Much like Facebook ads, Instagram uses already proven tools to target messages more effectively and reach more people. Let’s face it: most of us are searching social networks based on our interests and likes. So, why not use a platform that performs remarkably well?

Inspire Users with Your Advertisements

Based on recent studies, people visit Instagram for visual inspiration. So, if you want to inspire your audience through visual imagery, Instagram ads are proven to drive strong results. Based on a recent article, “97% of measured campaigns on Instagram have generated significant lifts in ad recall.” Instagram thrives off their visually pleasing ad and video platform, and so do businesses. In fact, they tend to use Instagram as a “shop window." And, there’s no need to dress up a mannequin! Other new capabilities include 30-second videos, landscape photos and videos. Additionally the platform offers enhanced delivery and optimization tools to manage and drive the best performance of campaigns using Facebook with Instagram.

When researching the best internet marketing companies to hire for your social media management program, consider Cork Tree Creative to help guide you through the maze. We have proven experience and help clients decide platform is best for their business. In addition, we assist clients in writing regular posts, sharing relevant articles and producing short movies that help them stand out from the crowd. Cork Tree Creative can also show you your campaign's impact through the use of specialized programs for measuring social network successes. Want to learn more? Give us a call at (618) 656-7333.