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Navigating the Marketing Landscape After Covid-19

August 5, 2020

How Can Your Company Adapt During the COVID-19 Pandemic?

It’s no secret that the coronavirus pandemic has caused a dramatic shift within our lives. From increasing remote work schedules and  good sanitation practices, the last few months have taught us that life can change in an instant. The good news is that the human species has always been great at adapting.

The same can be said for businesses. Amidst the global crisis, many have changed their business plans, structure, employee benefits, operating hours, and so much more.

How does the advertising and marketing industry fare?

It’s not surprising to learn the industries that have been impacted the most are those involving more traditional media sources such as newspapers or magazines. Not only has print advertising suffered heavy losses, but other sources of advertisements that run outside of homes have also been affected. For example, billboard sales have taken a toll. The onset of the pandemic has only accelerated consumer’s switch to more digital formats.

For those who have continued to advertise, their focus has shifted away from their usual messaging in favor for ones that promote public health messages. The pandemic has also caused a major shift in consumer behavior. At the forefront of the wave of state lockdowns, many turned to online alternatives for shopping, entertainment and even social gatherings.

What can businesses do to keep up?

With less people leaving the house, marketers need to adapt their practices to best accommodate customers' needs. Thankfully, we live in a vast digital world that allows for greater reach than ever before.

Invest in Digital Advertising:

As at-home media consumption has increased, so has the need for digital advertisements. These ads have grown in popularity over the past few years. Along with a lower price tag, digital ads allow advertisers to target a specific audience.

Keep Your Website Up-To-Date:

A good-looking, functional website is a great way to attract new customers. Along with online shopping, more people look to company websites for updated hours of operation. With so many changes to rules and regulations, make sure your website reflects your company's changes.

Build Your Social Media Platforms:

Since the pandemic began, a poll found that between 46-51 percent of U.S. adults had increased their social media usage. Take advantage of this increase to build your company's following. From Facebook, LinkedIn, Instagram and even TikTok, now is the time to utilize the power of social media.

Digital media isn’t going away anytime soon. Even as stay-at-home orders are lifted and businesses reopen, the trend of consuming at-home media will continuously rise. Pre-pandemic life is still far off on the horizon, and it could take longer than anticipated for life to return to “normal.”

Are you looking for opportunities to jumpstart your own digital marketing campaign? At Cork Tree Creative, we work with clients to get their brands in front of people who are likely to become future customers. We can build the website of your dreams. Our team can manage your social media presence and even prepare a digital ad campaign catered to your needs. Give us a call today to learn more about how we can help you navigate the new marketing landscape! 618-656-7333.