Our Latest Blog Posts

What Elements Make a Great Website?

By Jaci Rothe

When designing a website, it is crucial to make your site appealing, memorable and of course, functional. If a user does not get a sense of satisfaction from visiting your site in the first 10 seconds, then on to the next website they go with the sound of a mouse click. Do you want to build a credible, respected website for your company? Here are some simple, yet essential elements to designing a successful website that your customers will love as much as you do.

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Make Networking Work for You

By Jaci Rothe

Whether you are the Public Relations Director for a multi-million dollar corporation or an intern at a local marketing firm, networking remains a crucial element in advancing your career. Sure, social networking via LinkedIn and Twitter is important, but nothing beats face-to-face interaction. What is a future employer going to remember more: receiving a “favorite” on their tweet or a firm handshake greeting at a networking luncheon? A firm handshake wins every time. Landing your dream job is not only about what you know, but who you know.

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Events: 101

By Jaci Rothe

The date is set. The venue is booked. Now, here comes the hard part: getting people to show up. Whether it’s a ribbon cutting, a new small business start-up, or a grand opening of an amusement park in a big city, promotional efforts can make or break your event. Here are some simple tips on how to successfully market and promote your event. Enjoy!

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Tips for the PR Grad

By Elizabeth Payne

After the excitement of graduation wears off, it seems that all you’re left with is nothing but free time. Now it’s time to get a job, right? Before you send out your resume and pick out your best interview clothes, there are a few things you need to do to make sure you are as prepared as possible for the job hunt. Let’s face it - we can all use polishing every now and then to better ourselves in an effort to land the dream job.

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Social Media Marketing: It's Everybody's Job

By Nicole Dicks

Before the “Internet of Things”, we didn’t know what our business competitors were doing until we picked up the newspaper, digging through the news items. Charity golf scramble on Thursday? That’s when we heard all of the gossip about XYZ Company’s new product or a shuffling of personnel within a department’s management team.

With social media, that’s all changed.

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Having it All is Oh So Sweet

By Nicole Dicks

I think many of us agree that life is a balancing act. Dr. Seuss may have said it best when he wrote, “step with care and great tact and remember that life’s a great balancing act.” Many of my closest friends are successful businesswomen, with great jobs and beautiful families…but little time for themselves. A new phrase we’ve seen on the internet, “mompreneurs”, inspired me to reflect on the two women that have built Cork Tree Creative, Inc. and made it the marketing and public relations power house that it is today. 

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