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2015 Brings New Features to LinkedIn

By Nicole Dicks

The popular profession-based social media site, LinkedIn, was officially launched in 2003 but has been a part of the mainstream Internet experience since about 2007. Touted as the world’s largest professional network, LinkedIn has over 300 million subscribers. Last year, LinkedIn made it possible that members could post and comment, similar to Facebook. It has recently reached one million published posts and continues to grow.

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Does Pinterest Marketing Make Sense for Your Business?

By Nicole Dicks

Not long ago, when someone asked if you pinned it, you probably thought it was a reference to wrestling. Today, Pinterest has become a popular social media site where users can not only find great ideas, recipes and share inspiration using a very “visual” landscape, it’s now one of the fastest growing social media sites available. What does this mean for business owners wanting to expand their “social media marketing” horizon? A blog on buffersocial.com shared some new studies that make Pinterest a great option in 2015. 

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Making a Difference...One Handshake at A Time

By Nicole Dicks

Jan Carpenter, Owner and Creative Director at Cork Tree Creative, understands the impact networking can make in the community. Not only does networking help grow her marketing and public relations firm, it also opens up a referral network that can be used for Cork Tree Creative clients in the entire St. Louis area. BNI, Business Network International, believes in the motto “Giver’s Gain”. Essentially this means that helping other BNI members will in turn start to develop a larger network of referral “partners”, communicating needs and cultivating new relationships. 

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Embracing Social Media in 2015

By Nicole Dicks

What was at first thought to be a way to simply find old friends from high school, share photos from last night’s party and baby pictures of a friend’s newborn baby has now evolved into so much more! When Facebook and MySpace came into existence, it was something teenagers welcomed because it was another component of always staying “in the loop” of what friends were doing. Today, corporations, small businesses, and a wide-range of adults use social media to stay informed and interact with clients, SHARING information like it’s never happened before. 

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Successful E-mail Marketing Still Makes an Impact

By Alyssa Eason

Email marketing may strike many as old-fashioned or outdated but sometimes the old ways are the best ways. Popular social media sites and mobile marketing get a lot of attention, causing some to think that email marketing is a dead channel. But in reality, email marketing is a continually growing trend and it’s growing for one main reason: it works. 

But what makes email marketing an effective tool?

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