- Created: Monday, 24 November 2014 20:25
By Alyssa Eason
Email marketing may strike many as old-fashioned or outdated but sometimes the old ways are the best ways. Popular social media sites and mobile marketing get a lot of attention, causing some to think that email marketing is a dead channel. But in reality, email marketing is a continually growing trend and it’s growing for one main reason: it works.
But what makes email marketing an effective tool?