Our Latest Blog Posts

Making a Difference...One Handshake at A Time

By Nicole Dicks

Jan Carpenter, Owner and Creative Director at Cork Tree Creative, understands the impact networking can make in the community. Not only does networking help grow her marketing and public relations firm, it also opens up a referral network that can be used for Cork Tree Creative clients in the entire St. Louis area. BNI, Business Network International, believes in the motto “Giver’s Gain”. Essentially this means that helping other BNI members will in turn start to develop a larger network of referral “partners”, communicating needs and cultivating new relationships. 

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Embracing Social Media in 2015

By Nicole Dicks

What was at first thought to be a way to simply find old friends from high school, share photos from last night’s party and baby pictures of a friend’s newborn baby has now evolved into so much more! When Facebook and MySpace came into existence, it was something teenagers welcomed because it was another component of always staying “in the loop” of what friends were doing. Today, corporations, small businesses, and a wide-range of adults use social media to stay informed and interact with clients, SHARING information like it’s never happened before. 

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Successful E-mail Marketing Still Makes an Impact

By Alyssa Eason

Email marketing may strike many as old-fashioned or outdated but sometimes the old ways are the best ways. Popular social media sites and mobile marketing get a lot of attention, causing some to think that email marketing is a dead channel. But in reality, email marketing is a continually growing trend and it’s growing for one main reason: it works. 

But what makes email marketing an effective tool?

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Small Businesses. Big Impact.

By Nicole Dicks

Did you know that more than 50% of the working population, which accounts for about 120 million individuals, is employed by small businesses? This statistic was from Forbes magazine, but there are many other facts and stats proving small business ownership is a popular trend. If you own a small business, there are many significant and cost-effective things you can do when marketing your business, either online globally or in your local community. 

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The Truth Unveiled: Why Hire A Pro to Design Your Website

By Nicole Dicks

The Internet doesn’t seem like it has been around that long. That first 23 years has gone by in a flash, as most of us can’t remember a time without it. Looking for that clunky phone book? It’s covered in dust somewhere with other 90’s nostalgia, probably in a drawer with hair scrunchies and floppy disks. When in need of a product or service, most likely, you turn to your smartphone, tablet, or computer first. In this day and age of technology, most companies understand the importance of having an online presence. If you’re still not on board, there’s solid reasons why you NEED to be online and why your website should be created and/or maintained by experts who know just how quickly consumer expectations and technology are changing. 

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Is Your Business Leveraging Social Media? You Should and Here’s Why

By Nicole Dicks

In our industry, a day doesn’t go by that we don’t hear about new social media sites, best practices and what businesses are doing (or in some cases not doing) with their social media program. Some businesses believe that a social media program just doesn’t make sense for them, or that they are “doing just fine without one”. And, that may be the case depending on your target audience, your consumers and the products or services you sell. Regardless, it’s always helpful to know what the competition may be doing and how marketing and advertising is evolving. Honestly, social media is a credible tool you can’t completely ignore. Cork Tree Creative is here to answer those social media uncertainties that you may have and steer you in the right direction.

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