Why Video Marketing is Vital for Businesses Today In a world where content is a dime a dozen, your marketing efforts must stand out. Unfortunately, it is too easy to hit delete, swipe away, or click into a different app when we find something boring. This has created a highly competitive market and a push […]
Recommendations for Aligning Your AI Marketing The marketing world is ever-changing as technology continues to expand into our lives. At Cork Tree Creative, we consistently try to keep up with the latest trends in marketing. Learning about new ways of doing our jobs can be intimidating, but adapting and incorporating new methods can also be […]
What is Recruitment Marketing? Recruitment marketing refers to the tactics an organization uses to draw in fresh, new talent to their own businesses. Each business has a different approach to this, whether they hire a professional marketing agency or do it themselves. It also heavily depends on what industry your company is in. If you […]
Comprehensive Marketing Campaigns It's not even the holiday season yet and many companies and organizations are already talking about a comprehensive marketing plan for 2023, as they should be. Getting a strategic marketing plan together for the new year ahead is just the beginning of the battle. Do you have goals and objectives for the […]
Optimizing Press Releases for SEO and Social Media Press releases should now be considered social media and SEO tools. Why not use the marketing content that you are sending out to mainstream media to your absolute advantage? Take every opportunity to optimize your PR efforts by using the most relevant keywords to get maximum exposure […]
Creating a Responsive Website We’re curious: are you reading this blog from a Laptop? Smartphone? iPad? Tablet? People are logging on in more ways than ever before, and it’s all because of the invention of the smartphone. From checking the weather or our favorite baseball team's score, we’re doing more than ever before with mobile […]
How do you Respond to Positive and Negative Google Reviews? When you are looking for a new place to get a haircut, what do you do? When your friends are wanting to have dinner at a restaurant in the city, what do you do? You’re looking for a groomer to clean up your Fido. What […]
Open fast… or die slow. If you want to hit them where it converts, you’ll have to do it in the subject line. More specifically, the email subject line. Anyone sending a cold (or warm) email these days has to navigate the spam waters all the way through to the right person’s eyes. Even then, […]
How business owners should handle social media Published just this month, Fox Media reported that studies now indicate social media may actually have some tangible benefits in the workplace. This surprising study poses an important question. Now that social networking is here to stay, is it better to offer employees appropriate training for using social […]
Federal Communications Commission Security Tips It’s true: large companies can be targets for cyber-attacks. We’ve heard of the attacks on Facebook and Capital One, but what about the smaller businesses? According to a recent study, two-thirds of executives believe cyber-crime won’t affect their small business. Many of these same businesses have no cybersecurity strategy plans […]