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A Complete Guide to Event Marketing Strategies The date is set. The venue is booked. Now, your event marketing begins. Getting people to show up can be the hardest part of the event planning process, but with the right event marketing strategies, you’ll create an unforgettable experience for your guests and clients. Beginning your campaign […]

What Is a Social Media Influencer? Influencer marketing tactics utilize a digital creator’s audience, credibility, and ability to persuade their audience. Social media influencer marketing helps brands promote their products, services, or campaigns and is generally used when you have a specific call to action. We understand how stressful placing your brand's campaign message in […]

Google Search Generative Experience - What You Need to Know Google processes approximately 8.5 billion searches per day, which translates to about 5.9 million searches every minute or around 99,000 search queries per second. On average, a person conducts between three and four searches daily. At least, that's what Google's very own artificial intelligence (AI) […]

Types of Commercial Photography - Stock and Custom Photography With social media being one of the biggest marketing platforms for businesses, commercial photography has become an integral part of online marketing. Your company’s imagery should establish an authentic, personal sense of your business through stock and custom photos. Stock photos have become extremely common, and […]

2024 PR Trends: Top Trends for Public Relations Today’s PR professionals create long-lasting relationships between people and businesses by utilizing strategic methods of communication. Staying up to date on the latest PR trends, platforms, and tools will help you grow your PR skills. New PR trends, such as AI models, are reshaping the PR industry […]

Public Relations Skills for PR Professionals As a public relations professional in the digital age, it’s never too late to add some skills to your resume. To succeed in the current job market, you need to offer potential employers a wide range of skills. Whether you’re looking at breaking into the world of public relations […]

Implementing Media Training with Personnel Developing a media training protocol is one of the best ways for the company to protect its public image. This allows them to prepare all staff in the event that a member of the media should contact them for an interview. In good times and in moments of crisis, it […]

The Business Benefits of TikTok TikTok isn’t just dances and funny skits; it’s the perfect platform to connect personally with your target audience. With 1 billion users, TikTok is one of the fastest-growing social media platforms available, meaning the reach and visibility potential could be a massive advantage for businesses. The viral nature of TikTok […]

What Is Social Media Marketing? Everybody knows what social media is – online platforms where people interact, share content and connect. But what exactly is social media marketing? A crucial part of modern communication and marketing strategy, social media marketing utilizes those media platforms to promote a product or service. Businesses can use social media […]

Benefits of Leveraging Social Media Social media is an essential and unavoidable part of any good marketing strategy. To be a successful business owner, you need to know how to navigate and utilize social media. While getting started can seem intimidating, the financial and promotional benefits of social media marketing are unparalleled. Social media offers […]