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How to Make a Good Landing Page (The First Time) Is it a bird? Is it a plane? No, it’s a landing page. If you’re scratching your head in confusion, let me steer you back in the right direction. Much like an aircraft landing strip, landing pages guide clients to...

Open fast… or die slow. If you want to hit them where it converts, you’ll have to do it in the subject line. More specifically, the email subject line. Anyone sending a cold (or warm) email these days has to navigate the spam waters all the way through to the right...

What Is Alt Text for Images? Image alt text (short for alternative text) contains the title and alt description of an image. Also known as “alt attributes” and “alt tags” – though no tags are used – the text details what’s in the image or its purpose. You can find the...

When is the best time to post on social media? So, you’ve got your company’s social media platforms ready to rock and it is time to start posting. Before you begin, ask yourself – “Ok, so when is the best time for me to throw these tweets, posts, and updates out to...

So, you’ve finally taken a look in the mirror and realized it’s time. Time to consider search engine marketing and give your website the innovative update it deserves. Even if you’re a startup with no website at all, you’re clearly executing proper due diligence and...

Oh, the ‘pound’ sign. How far you’ve come. For those caught up on important (not so recent) social media trends, it’s a hashtag. We also mustn’t forget it’s the universal number sign. However, when used as a hashtag, this multi-faceted little symbol has far more power...

A Guide to Growing Your Company’s Email List in 2021 With over 4 billion email accounts worldwide (more than half of Earth’s population), the potential value of growing an effective email list for your company is particularly high. Today, social media is at the heart...

In today’s technology driven, app crazy, and influencer frenzy world, it can feel hard to keep up. You’ll want to begin utilizing social media to positively impact your business. Now you might be wondering, “where do I start?” Luckily, you’ve found us, and we are...

Is Your Website Outdated? Take a cold, hard, look at your baby. And by baby, I mean your website. What do you see? Odds are, you see a compilation of all your hard work (or your web developers') spun together in the form of a working website about your business. When...

Here’s Why Hiring a Digital Marketing Agency is the Right Move On the Fence About Whether to outsource your marketing? Marketing is one of the best ways to ensure your business stands out in the saturated sea of competitor products or services that fight for your...