September 15, 2022
How to Optimize Your Press Release for Social Media/SEO

Optimizing Press Releases for SEO and Social Media Press releases should now be considered social media and SEO tools. Why not use the marketing content that you are sending out to mainstream media to your absolute advantage? Take every opportunity to optimize your PR efforts by using the most relevant keywords to get maximum exposure […]

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September 15, 2022
Rock the World with a Responsive Website Design

Creating a Responsive Website We’re curious: are you reading this blog from a Laptop? Smartphone? iPad? Tablet? People are logging on in more ways than ever before, and it’s all because of the invention of the smartphone. From checking the weather or our favorite baseball team's score, we’re doing more than ever before with mobile […]

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August 16, 2022
Do's & Don'ts of Google Reviews

How do you Respond to Positive and Negative Google Reviews? When you are looking for a new place to get a haircut, what do you do? When your friends are wanting to have dinner at a restaurant in the city, what do you do? You’re looking for a groomer to clean up your Fido. What […]

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June 17, 2022
Does Social Media in the Workplace Make Sense?

How business owners should handle social media Published just this month, Fox Media reported that studies now indicate social media may actually have some tangible benefits in the workplace. This surprising study poses an important question. Now that social networking is here to stay, is it better to offer employees appropriate training for using social […]

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June 17, 2022
Cyber Security Tips for Small Businesses

Federal Communications Commission Security Tips It’s true: large companies can be targets for cyber-attacks. We’ve heard of the attacks on Facebook and Capital One, but what about the smaller businesses? According to a recent study, two-thirds of executives believe cyber-crime won’t affect their small business. Many of these same businesses have no cybersecurity strategy plans […]

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June 17, 2022
Utilizing Hashtags on LinkedIn

Oh, the ‘pound’ sign. How far you’ve come. For those caught up on important (not so recent) social media trends, it’s a hashtag. We also mustn’t forget it’s the universal number sign. However, when used as a hashtag, this multi-faceted little symbol has far more power than the number or pound sign ever had. Here’s […]

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June 17, 2022
The Structure of a Digital Marketing Agency

So, you’ve finally taken a look in the mirror and realized it’s time. Time to consider search engine marketing and give your website the innovative update it deserves. Even if you’re a startup with no website at all, you’re clearly executing proper due diligence and researching about marketing agencies and how they could possibly help […]

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June 17, 2022
Make Catchy Email Subject Lines with High Open Rates

Open fast… or die slow. If you want to hit them where it converts, you’ll have to do it in the subject line. More specifically, the email subject line. Anyone sending a cold (or warm) email these days has to navigate the spam waters all the way through to the right person’s eyes. Even then, […]

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April 1, 2022
Tips for the PR Grad

Public Relations Tips for College Graduates After the excitement of graduation wears off, it seems that all you’re left with is nothing but free time. Now it’s time to get a job, right? Before you send out your resume and pick out your best interview clothes, there are a few things you need to do […]

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April 1, 2022
Make Networking Work for You

5 Tips on How to Network for Your Business Whether you are the Public Relations Director for a multi-million dollar corporation or an intern at a local marketing firm, networking remains a crucial element in advancing your career. Sure, social networking via LinkedIn and Twitter is important, but nothing beats face-to-face interaction. What is a […]

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