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2015 Leadership Trends

March 17, 2015

Business trends constantly change, which can force businesses to re-evaluate their efforts and plan for the new year ahead, sometimes adopting new strategies to stay current with the competition. Wondering what your business needs to get “rock star” status? Check out these top 3 tips Cork Tree Creative has compiled just for you.

Mobile marketing is here to stay.

Mobile marketing isn’t a new business trend, but it has seen a surge in popularity lately. It’s an innovative and engaging trend that allows businesses to get their name in front of a vast audience. Between the app purchases, mobile friendly websites and the recent craze in fitness-related devices, mobile marketing has certainly found its niche for 2015. But with every pro comes a con. Security will be a critical part of every marketer's plan this year. Application and website developers will have to assume even more responsibility as companies no longer sacrifice security for user experience.  

The blog is back.

But hey – we knew that, right? Regardless if you are a small business or a nationally-known company, blogging is more than just a business trend. It's integral to your online content marketing strategy. Fresh content is still key to beating out your competition in the search engine results page. So what can blogs do to help your business? Blogs drive traffic to your website, help develop better relationships with your customers, help position your brand in your industry and increase your search engine optimization (SEO). Get rock star status fast with blogging!

SEO is S-O important.

Speaking of SEO, it’s important to put emphasis on SEO when focusing on your business. SEO is an upcoming trend that is good for business visibility and branding. When people search for your business, you want to appear as high in the search engine rankings as possible, but SEO also provides credibility for your business. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. When your business ranks high in searches, it makes it appear more credible in a consumer’s eyes. Who could ask for anything more?

We know you want to learn more about these up-and-coming business trends. Ready to chat? Cork Tree Creative helps businesses of all sizes with their internet marketing strategies listed here and beyond. Give us a call at 618-656-7333 or find us on Twitter, Instagram, Facebook and LinkedIn.