The Importance of Optimizing Your Google My Business Profile

March 29, 2022

When your business has a Google My Business Profile, people browsing on Google may be easily converted to customers. A Google Business Profile is a personalized profile that is free to all and easy to manage. Within your profile, you can create brand awareness, control your online presence, and so much more.

Why is Google My Business Important?

But why is it important for your company to utilize Google My Business Profile? There are many benefits to making use of this profile.

Digital Awareness

With over 3.5 billion users every day, Google is the most used search engine in the world. You can imagine what benefits come with utilizing this active search engine. When a business uses the Google My Business Profile, the visibility of the company increases and reaches a wider audience. By using this profile, your business can take up more space on Google’s search results, potentially developing further clientele.

Presentation Control

Additionally, businesses that use the Google Business Profile control their company’s presentation and guide first impressions. Through this page, a business can update its profile with its logo, links, and images. If a company wants to upload a menu, pictures of their products, include links to their website and Facebook, they can. By putting your best foot forward, you can cultivate your business’s image.  

Reviews and Ratings

Customer reviews and ratings can convince people whether to give your business a try. The Google My Business Profile allows customers to leave reviews and ratings. By utilizing this feature, your business can establish credibility within the community. By having more reviews on your profile, Google asserts more authority in your business as well. Additionally, feedback from customers can also allow your business to improve in areas where there may be a disconnect.

Interaction

When Google users search your business, they can call, direct message, or email your business through the profile. Businesses can attach information such as the business’s phone number, email address, and links to places like Facebook and websites. By connecting this information straight to your profile, your customer is in direct access to you. This relationship leaves the customer more satisfied, compared to the alternative of scrolling for all bits of information.

Google Maps

People are often searching for businesses around them on Google Maps. When a business updates its Google Business My Profile, the Google optimization will automatically improve your presence on Google Maps, too. The more information that your business adds to the profile, the more likely your company will show up as a result in Google.

Boosts Local SEO

When a business fills all the correct information in Google My Business, it indicates to Google that you offer services/products in a specific area. A fully utilized profile can lead to an increase in website traffic and more reviews.

Free

Above all, this profile is free! Any business can use the Google My Business Profile to turn Google searchers into customers.

How to Optimize

By controlling how your business appears, a company can acquire traffic, engage customers, and convert Google searchers to clients.

Create an Account

If your business does not already have an account, go to Google My Business and sign up with your business email address. From here, you can input your business name, business category, address, and contact information. Adding fun attributes like “women-owned” or “free Wi-Fi” can help your customers understand your business better.

Decide Business Category

Choosing the right category for your business can be difficult. It is best to pick a category that is most directly related to what your business is. Specifying your business category increases the likelihood that your business is discovered.

Complete Your Profile

If you have a profile already, it is essential that the information on your business profile is completely filled out and accurate. By stating the correct information, Google can better match your business to customers.

Upload Photos

By uploading high-quality photos, your business can stand out from the competition. These photos also extend credibility, as customers are more likely to believe your business is legitimate and reputable. Posting photos also improves your business’s visibility on Google Search and engages your audience.

Encourage Reviews and Questions

As aforementioned, reviews can create credibility. Encourage customers to write reviews or leave a star rating for your business. If a client leaves a positive review, reinforce their comment by thanking them. On the other hand, if a review is negative, address the issue and attempt to make it up to them. Additionally, people may leave questions in this section, and answering these can lead to satisfied customers. By replying to customers, you are also improving your SEO!

The better understanding your business has of Google My Business Profile, the better optimization Google will give it. When your Google My Business Profile is on point, searchers will react positively and potentially turn into customers!

Do you still need help, though? Cork Tree Creative can guide your business through the complicated world of marketing, SEO, Google Analytics, and more. Our creative, analytical team can help your business.

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