Creating a great online user experience
We’re curious: are you reading this blog from a Laptop? Smartphone? iPad? Tablet? People are logging on in more ways than ever before, and it’s all because of the invention of the smartphone. From checking the weather or our favorite baseball team's score, we’re doing more than ever before with mobile devices.
What most businesses don’t realize is mobile sites are completely separate from larger desktop sites. A toned down version means users are only able to load and use only the basic site content and functionality. Therefore, this ultimately forces users to miss out on the information they might be searching more often. Mobile sites have their own logistical problems too. From designing the site, building it up, maintaining it and fixing it when bugs arise, it’s no easy task. That means ongoing cost and time, on top of your desktop website, all for a limited user experience.
Maybe it’s time to look at responsive web design.
So what is responsive web design? Responsive web design is a collection of techniques that allows a website to adapt to the size of screen it’s being viewed on. So, when a potential client opens your website on a smartphone, he or she will be shown the same website as the person opening it on a laptop or tablet. However, the site will have noticed the constraints and automatically reformat it to give the user an experience better suited to their device. Sounds awesome, doesn’t it? Having a responsive design for your website ensures that your visitors have a better, more consistent user experience. No more loading a huge website and having to zoom in and out to find the content either!
Bottom line: whether you like it or not, responsive web design is the direction that all web masters are headed because of Google's preference for the design. In fact, Google not only prefers responsive design for mobile configuration, the company also believes that responsive web design is the best industry practice.
If your website is not responsive, don’t panic!
Contact Cork Tree Creative today about our responsive design services and be on your way to providing your website users and potential clients with the best experiences possible in this new era of Internet marketing. Contact us today at 618-656-7333.